Saturday, April 12, 2025

Did sales decline because of this commercial? I think Celica's marketing department shot themselves in the foot here.

 

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Did sales decline because of this commercial? I think Celica's marketing department shot themselves in the foot here.



Who wants to be pulled over often just because they LOOK like they were going fast? Maybe that's why sales declined and the model got discontinued.

This is a form of marketing self-harm because nobody wants to buy a car that will get them pulled over while parked or going at or under the speed limit just because it LOOKED like it was speeding.

 

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[–]MagicBoyUK 1 point  

There wasn't a GT Four in the 7th gen.

[–]Mycroft_Holmes1 -3 points  

Exactly my point

[–]MagicBoyUK 2 points  

They'd have to engineer a GT-Four. You can't bring something that never existed.

[–]Mycroft_Holmes1 -2 points  

I'm saying if they originally brought the GT -four to the states, it would have opened up more sales for that trim, causing toyotas metrics which they use to dictate what cars they build and how many, to decide to build a 7th gen gt four if it sold well.

[–]EtArcadia 0 points  

The Celica GT-Four was sold in the US for the first and second generation (ST165 and ST185), badged as Celica All-Trac. These econo-based coupes just about all died in the US after the 2008 financial crisis.

[–]Mycroft_Holmes1 0 points  

The all-trac is NOT a gt-four, do not kid yourself

[–]EtArcadia 1 point  

What? They're mechanically almost identical. It's just a difference in badging. Same drive train, same engine, same suspension. Small difference in engine tuning, for the second gen, down 20 hp in the US, is all the separates them. First generation is essentially identical aside from the badge.

[–]Mycroft_Holmes1 1 point  

My bad, just looked it up, I was thinking the Rallye version of the gt-four was the standard version and that has a lot of upgrades over the all-trac, they only made 5k of em

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